Rieccoci here again with the usual weekly meeting devoted to the Lighting Design Exhibition. As promised, today will be the guest of Luxemozione another group that has had the honor of receiving the license plate light lives so the first prize in the competition. They are among us and Martha Kelly Brusemini Naddeo, winners of the competition in the LED section of professionals, with the project's clock ticks Milan, what is your time.
Interesting work, certainly characterized by an approach to the theme of light in the urban environment very different from that seen last week. The light not as an element to enhance the maximum power the work of a great artist, but as a tool to externalize an intimate reflection on the human condition in mainland France. But do not want to anticipate anything, I'm anxious to see what they have to tell me girls.
G: Hello girls I knew that the awards there is something peculiar happened, recounted how it happened ...
M (Arta): E 'was really exciting to know that our project was among the winners. Until the day before the press conference knew nothing of the outcome of the competition. When the fateful day arrived, May 5, Giorgia, who was present at the announcement, I immediately called to tell me the good news. I was at work in Murano, and soon I realized that I lack the award the day after the fair. The next morning I managed to "trap" all the various commitments in the last minute to take a train to Milan and get the awards in extremis. In fact, the desire to share with Giorgia such a beautiful experience was great! The most interesting thing is that, after many vicissitudes, the organizers, by mistake, jumped a slide of "power point" ... and guess what was the project missing? ours!
G (iorgio).: Then, after hesitating a moment, I got up and I warned the jury of forgetfulness. Basically Marta had crossed an ocean to get to the awards!
G: here is the winners:
G: How did you decide to participate in Light Exhibition Design? Have you already participated in other contests?
G. Marta and I are known within the Barovier & Toso Murano, historical decorative lighting company whose production was the best I could today express glass art: Marta, a component of the Technical Department and I consultant to research and product development.
While living in Milan, my trips to Murano has always been very frequent, and often we happened to work together. Thus, between the design of a new mold for blowing glass and discussions on 'current formal chandeliers some historians, was born a great complicity!
When the call came out of the competition we thought it was interesting to try to combine our knowledge to tackle a topic that deviate a bit 'from what we normally did ...
The evenings of my trips to Venice, then, we have dedicated to this project.
G: Your work has won the Design section and covers the topic of Milan and the time that passes, parlatemene a bit '...
G: In a city like Milan, considered in the collective dynamic and hectic, we wanted to put a reflection on time and on each individual's inner time "collective" and how they are related to objective time ie, chronological. Time is understood as one of the main limitations of man is certainly a topic that has always stimulated philosophers, artists and more.
The love and hatred towards Milan is certainly linked to the frenzy, driven by the hard work and desire to make people who live there and live it.
If enough people feel alive and to have active lifestyle, others, on the contrary, feel uncomfortable, as they infringe closely their internal time to follow a pace imposed by external conditions.
M: Another consideration is that although each tends toward its own internal rhythm for each individual time may vary depending on events or situations, there are moments that seem to move too quickly because they lived fully or situations that occur in endless 'arc minutes. Based on these considerations, our attention has focused on many public clocks that populate the streets of Milan, who generally do not have said, perhaps because he always provided with clocks: on the phone, on various technological accessories, car ETC. Moreover, its streets lined with billboards, road signs, traffic lights and people moving there seemed to pass unnoticed even more. Starting to look with different eyes these watches, we have appreciated the simplicity of form and it seemed interesting to use in a express our thoughts about time.
For our installation we used the same luminous watches, which are present in urban space, turning them, playing with the emotions that convey the colors and the hands of the dials that rotate at different speeds for different times to express the inner being.
G: Some explanatory tables:
G: But talk to me a bit 'of you, what is your training?
G: We come from two different realities Martha is an architect and attended the Polytechnic of Turin, and I am designer and studied Industrial Design at ISIA in Firenze.Mi moved to Milan in the period of thesis work and I also started to work in architectural studies, mainly on the design of prodotto.I first projects that I developed were mainly produced for the decorative lighting. Significant was also participate in 'Advanced Design University Internship - A uto F iat, at the Design Innovation-Milan where I could feed my passion for research in the field of design.
M: As Kelly says, I have studied at the Polytechnic of Turin, I graduated in architecture, but in my studies I have focused on industrial design. Then, with my first work experiences I have had the opportunity to work for several design studios in Turin as a freelancer, where I attended several renovations, interior design and furniture. After about three years I moved to Malta to follow the Ministry of Resources and Infrastructure Valletta a project on upgrading of some urban sites. The next step in these experiments was the Veneto, where I moved for its rich industrial state. Here I have embarked on a fascinating journey with the world of glass art.
G: You too, like your colleagues in the last interview, you have participated in the contest as a (young) "Professionals". There you too busy lighting work? Give me your opinion on the world of Italian lighting design.
M: Yes, I work in lighting, although it would be more correct to speak of artistic glass. In projects that follow, in fact, light is always a function of glass, which is shaped by skilled teachers, and serves mainly to enhance the beauty of art objects and unique, because handmade. Giorgia, as mentioned before is a consultant for the same glass I work for myself, but cooperate with other real world lighting.
Our opinion on the Italian lighting design, especially after the experience dell'Euroluce 2009 is new creative possibilities that can arise from the use of new technologies in lighting systems, such as, yourself for example LEDs, even if it is not yet widespread, and the use of new materials.
Certainly the current trend is oriented towards environmental sustainability because it is now a must, but the challenge is the quality of light.
G.: In this regard I wanted to add that this year we had the feeling that some small and medium businesses have shown lighting products more attractive than before and have been able to distinguish.
G: How well known the city of Milan has organized the contest to virtually zero financial resources, leaving the implementation to any benefactors, what do you think?
G: I think the situation of general economic crisis that involved many sectors, for several months, has not helped the municipalities in financing the projects. Meanwhile, we believe that the competition was still a good opportunity to make themselves known.
We, once defined, the project idea, we immediately sought contact with the company that always provides the clocks to the urban cities of Milan, in part because the notice was required to present an economic framework for its implementation of the work . Their help was invaluable to the technical material that we have provided, and we hope we have also brought us some extra stimulus to their reality. Let's say then, lenders do not see them as benefactors but as subjects participating in an exchange.
G: If you were in front of a committee prepared to decide on the project what would you say (or would you 
) To convince them that yours is a work that deserves to go beyond the award ceremony on paper?
G: first, the philosophy and concept that we want to send our proposal with light: to alert the public in an entertaining way about the concept of internal time in a busy and dynamic city like Milan. As a second point, the fact of using objects that are already present in the city, promoting urban routes to create more attractive and colorful. The installation, which we placed in Piazza Cadorna, in fact, is linked to all the clocks distributed to Milan via the colors of the quadrants. Do not underestimate the involvement of a company historically linked to Milan as Time Electric who can surely give a spa added value to our project and support, with proper technical input, the project execution.
Finally, we believe it is important that the project, though conceived in the context of Milan, it fits very well in many other cities, with a view to a future exchange of varied lighting installation between the city and then work with values widely shared and universal.
G: I know you would have liked a lot that the interview had gone well, but unfortunately we reached the end . Thank you for your willingness!
G & M: Thank you, to Luxemozione and all its readers! Hello!
Definitely a job well structured, which is rooted on a strong idea that goes well beyond the "stupid" image that was presented at a press conference. A project worth without a doubt the first prize was won.
If any of you, dear readers, want more details about the project or maybe even better, would offer support for the realization, the two designers please contact the following email: disegnoindustriale.bn @ gmail.com.
Hello and see you soon!
17. June 2009 at 12:09
Bravo!!